New FCC rules regarding the interpretation and implementation of the TCPA were released, and became effective, on July 10, 2015. The full text of the new FCC Declaratory Ruling and Order is available here. Telemarketers who will be most effected by the new FCC rule include those using dialing systems that don't have the "current capacity" to autodial, but which would have the "potential capacity" to do so. Businesses should also be aware of how the new FCC rules impact issues such as calling reassigned numbers, who "called party" refers to, consumer revocation of consent, and issues relating to call blocking technology. Before these new FCC rules, many autodialer laws and robocall laws already existed regarding cell phone telemarketing. However, these new FCC rules have drastically expanded the definition of an ATDS. Exceptions to the new FCC rules are very limited.